Tannis Weinstein appointed President of Mul-T-Lock USA

Tannis Weinstein has been appointed President of Mul-T-Lock USA, effective mid-July, 2007. Tannis will replace Ron Rachlin, who was recently named Senior VP Global Sales and Marketing at the Mul-T-Lock headquarters in Israel. 

For the last 4 years Tannis has been the Marketing Communications Manager and a Product Manager at the company's headquarters in Yavne. During that time, Tannis focused on the creation of a brand strategy and communications programs which led to a strengthened global presence for the brand.  In addition, as a Product Manager for padlocks, Mul-T- Lock sales in the category increased dramatically.Prior to joining Mul-T-Lock, Tannis held senior positions at several international marketing and advertising agencies in Israel and Canada and has worked with some of the world's leading brands.  She brings with her many years of marketing and strategic planning experience which will be important in creating new opportunities for the selling unit in the US."Please join me in wishing Tannis every success in her new position", says Shimon Shekel, President, Mul-T-Lock Ltd.